Focus On Your Strengths
Last year, I took over a small second office next to the one I have now. I’ve had it painted and recarpeted. But setting it up and getting my current office painted / recarpeted seems overwhelming.
I know. I know. I’ve got to make the time to plan out how I want it to all look, what I want to get out of it, where I want what, etc. because my current office just feels too congested.
But I find it overwhelming.
It’s the same with clothes. Sometimes I’ll put clothes on myself (or my son) on a Saturday morning and my wife will look at me and say:
\”You’re not going to wear that, are you?\”
I guess we all have our strengths and weaknesses.
And while I find writing easy now (although I didn’t in the beginning. I can remember my sister’s father in law tearing me to shreds over just how bad the writing I created for a seminar I spoke at once was) there are things which I don’t have a natural talent for.
My advice for all of this stuff: focus on your strenghts.
For instance, I am not very \”handy\” around the house. I don’t fix cars. Or hang up pictures. Or put up dryers on the wall. Or any of that sort of stuff.
The thought of it overwhelms me.
Now truth be told, with a fair bit of training, I could probably do some of it. But I think, I would do it poorly compared to someone who loves doing it and has a natural aptitude for it.
However I can make a quick phone call and pay a handyman $50 an hour to do it. He’ll do it quicker and faster than me and I can focus the time I would have spent on it towards building my business or enjoying my life.
How about you?
Which tasks do you find overwhelming because they are just not your thing?
Why don’t you hand them over to someone else?
For instance, if I want to learn a new piece of software, I’ll seek someone out who has already mastered it and ask for their advice.
I won’t try and wade through hours and hours of online tutorials to learn in 3 hours what a master could teach me in 30 minutes.
I’ll get my mechanic to fix my car rather than doing it myself.
I’ll get my doctor or naturopath to look at me when I am sick.
Personally, I consider myself like an advertising doctor. So if you’ve got an ad or sales letter which seems to overwhelming, why don’t you get me to critique it by hopping along to
\” target=\”_blank\”>http://www.scottbywater.com/critique
About The Author:
As a direct response copywriter, Scott Bywater strives to educate business owners on how to generate more leads, get more of the \”right type\” of customers, differentiate themselves from their competition, and convert their leads into sales via his underground and \”outside of the box\” strategies. You can get his copywriting and marketing tips delivered to your inbox via his eye opening \”Copywriting Selling Secrets\” newsletter available at http://www.copywritingthatsells.com.au/
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How to Save Time, Money and Effort with Enterprise VoIP Software
Today’s economy requires all business to use all the enterprise resources most effectively. An IP telephony network is not an exception. From this article, you can learn how to:
Save your effort to process incoming calls and help your clients save their time IP telephony software provides you with several tools to reduce both your efforts to answer incoming calls and time that your clients spend to get the response from your client service.
A) With a voice portal you can provide your clients with an authorized access to your corporate databases and thus
B) An IVR application can help your clients
C) With virtual queuing software your clients will receive a timely response from your client service even if all operators are busy: they will just call, leave their contact information and return to their business while an available operator will automatically call them back. This is a convenient way to smooth out call peak hours.
D) Skill-based routing (SBR) software can help you automatically route an incoming call to:
information about a calling client (such as his/her previous requests or his/her location and language he/she speaks, determined from a country/city phone code),
operator’s product expertise, overall skill-level and language capability and thus reduce the time wasted passing a client call from one employee to another.
Save your Time on Daily Communications
A) With unified messaging and voice mail service you can save your time and effort to check numerous message sources by collecting all messages in a single mailbox that you can access both from your e-mail client or IP phone.
B) A presence service can save your time, wasted waiting for the answer of unavailable users, by providing the real-time information about a user status and preferable ways to communicate.
Get an Effective Tool for Long Distance Team Communications
With audio/video conferencing software you can substitute phone meetings with multiple local and remote participants for face-to-face ones and save on equipping special meeting rooms and travel expenses. In particular, conferencing software can help you:
Cut Costs for Equipment by Using IP Phones Instead of PCs
The XML service technology allows you to deliver interactive content right to an IP phone display and, thus, to use it instead of a PC. With this capability, you can streamline many business processes without equipping workplaces with PCs. For example, you can:
This way you can also save your employee time on daily tasks.
Decrease your Employee Telecom Costs
Modern call accounting software is not only a tool to control employee telecom costs.
As call-accounting software provides you with various reports on user phone conversations that are built on the base of call detail records (CDRs) received from your IP PBX, you can use it to derive information about
By grounding on these data you can
Moreover, you can setup your call accounting software to reduce telecom costs with
You can also set you call accounting software to track:
Reduce Your VoIP Network Maintenance Expenses
The most of standard IP PBX administration interfaces are rather complicated, so you need highly skilled staff members to fulfill simple daily tasks. With special IP telephony management software you can simplify administration activities and entrust daily tasks to one, not necessarily experienced, employee. Thus you can both:
You can also use IP telephony management software to
Conclusion
By implementing IP telephony software you can solve several important business problems. You can
About The Author:
You can learn how to empower your enterprise with VoIP in the book, \”The Connected Enterprise\”, here http://bcs-it.com/books/connected-enterprise/ The free e-book, just as the article, was written by Alexander Anoshin, the CEO of BCS-IT, who specializes in VoIP solution development for enterprises.
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The Ox and The Fly
I woke up today with a stuffy nose. A tickle in my throat and feeling less than 100%.
It seems I’ve come down with a cold.
Which is good in a way – as it explains why I’ve been a bit off centre the last few days.
And it’s bad in a way too, as it destroys my long record without a cold since I started getting more sunshine and salt water swims. So a bit of a blow to my pride ;-(
Anyway, that brings me to the point I wanted to make today.
Over Xmas, I bought a business book about Aesop’s Fables. And from memory, one of Aesop’s Fables is about the ox and the fly.
In a nutshell, it goes like this.
The fly sits on the ox’s head one day and thinks he is annoying the ox.
\”Am I bothering you, ox?\” he says.
And the ox replies…
\”No, I didn’t even know you were there.\”
Now I can’t remember how the author interpreted this story.
But I interpret the fly being the problems I face on a day to day basis.
And whenever I have a problem, I now visualise it as a fly…
If someone is bothering me…
If I have a cold…
If a marketing strategy isn’t working the way it should…
If my web designer is taking forever to get something done the right way…
… whatever.
By visualising myself as an ox and the problems I face as just a little fly, it allows me to remain focused on the end goal and not get distracted.
So today… start to see yourself as bigger than your problems.
After all, to get where you are today, you have to have beaten all of your problems.
Nothing has killed you yet, right?
It’s only made you stronger?
About The Author:
For quick results, you’ll want to get your hands on this leading direct response copywriter’s ebook \”7 Ways To Get More Customers\” at http://www.copywritingthatsells.com.au/ Scott Bywater shows you how to get all the customers you need in just 60 days. This popular ebook has been downloaded by over 8,247 business owners over the past five years. Packed with information, this ebook will show you copywriting and marketing strategies which could have you getting new clients within just a couple of days.
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5 Great Ways to Save Time with Enterprise VoIP Integration
The 3 main goals of today’s business are
Here you can learn 5 savvy ways to achieve these goals by integrating IP telephony in your enterprise IT infrastructure.
1. Process Your Client Requests Timely With Maximum Effectiveness
A) Would you like to receive messages from all possible sources (emails, faxes, voice messages, instant messages etc.) in a single inbox available 24×7 from both your e-mail client and by phone?
A unified messaging and voice mail service, integrated with your e-mail client and fax-server, is a solution that you need to:
B) If you have to answer too many calls a day, and some client calls even stay unanswered, then you can improve your customer servicing with queuing/skill-based routing (SBR) software or a software-based attendant console, integrated of with your CRM and ERP solutions.
This approach will permit you to:
You can also automate up to 80% of your client request processing with a voice portal or an IVR service, integrated with CRM and ERP software. This way, you’ll
2. Reduce Your VoIP Network Maintenance Efforts And Expenses
Enterprise VoIP network chores are rather simple, but because of the standard user interface complicity, you have to entrust these tasks to highly skilled administrators. A VoIP network management solution, integrated in your IT infrastructure, will provide you with:
3. Save Your Staff Time On Inner Communications
By integrating HRM software with your corporate address-book you can automate phone number management and address book update processes. Thus your address book will always contain actual contact data, and you’ll save your staff time wasted searching for it. You can also implement an address-book IP phone application to make contact data available right from employee IP phones.
Moreover, you can deploy a presence XML-service that will allow your staff to manage their own status and check the others availability before making a call. This way you’ll accelerate your employee daily communications too.
4. Speed Up Call-Accounting Daily Tasks And Cut Telecom Costs
With integration of a call-accounting solution with your accounting/billing software you can:
So you’ll get a tool to improve productivity of your accounting staff and reduce employee telecom costs.
5. Improve The Quality Of Your Collaboration With Long-Distance Colleagues, Clients And Partners
Audio/video conferencing software is excellent to hold meetings with multiple local and remote employees. But if you want your clients, partners and remote employees, who don’t have this software, to participate in a conference session, then you need to integrate it with widespread 3rd party
Note that, if your conferencing software is integrated with your e-mail client (IBM Lotus Notes, MS Outlook etc.), you can plan a conference call and gather the participants automatically, thus, saving your time and efforts.
Conclusion
By integrating IP telephony with your enterprise IT infrastructure, you can:
which will allow you to build your business quicker and easier.
About The Author:
You can learn how to empower your enterprise with VoIP in the book, \”The Connected Enterprise\”, here http://bcs-it.com/books/connected-enterprise/ The free e-book, just as the article, was written by Alexander Anoshin, the CEO of BCS-IT, who specializes in VoIP integration.
Read more Articles written by Alexander Anoshin.
Social Media Management – Watching the Chick-fil-A Cows
What can you do as a small- or medium-sized business owner to increase your reach with your customers? One smart idea is to look at what the big guys are doing. One company that is maximizing its marketing efforts online and offline is Chick-fil-A, the second largest chicken-based fast-food restaurant in the United States.
They do a great job of entertaining in their television commercials and their billboards. These are one-way communications. They also have two-way conversations with their people online. And here is where they are setting themselves apart from the rest of the pack.
Let’s start by looking at their website – chick-fil-a dot com.
Their website is well designed, pretty robust, and is a great informational tool. It is easy to navigate through the massive amount of information including nutritional information, company history and an entire section devoted to the cows. It’s a fine website. But there are other things these guys are doing to create a conversation with their loyal customers and potential clients.
Cows all aTwitter
If you look at their social media aspect, their Twitter account specifically, they are broadcasting statements from their customers. If someone is ordering something online, they’ll say, \”Hey someone in Texas has just ordered some great food online.\” That’s a fun way to give their customers a platform or voice.
Cowbook
Also their Facebook page is huge. They have a tremendous fan base and the page is a kind of a hub where customers can come in and chat with each other and talk about the brand and actually help build the brand.
Cow-site
Lastly, there’s a new micro-site they just launched just recently. It is EatMoreChikin dot com, hosted by their famous cows, who take matters into their own hooves. But it’s a fun, entertaining site that gets you involved. You can see that there is an interaction and playfulness and a back-and-forth with customers.
So, to wrap up, Chick-fil-A does a really fine job of having multiple digital assets online. What they do is to start a conversation. You can do the same thing with your business online with social media, with a micro-site, maybe even with an email campaign.
You have to remember that you have to give people something. You have to give them a reason to come back. You have to give them a platform to have their voices heard. These are simple things that a brand can do to get people interested in them and they will reward you with their loyalty. It doesn’t have to cost a lot of money and you can reap the benefits until the cows come home.
A call-accounting solution is a regular companion of any telephony system. To manage your personal expenses for paid calls, you can get by information from your telephony service provider, who uses a call-accounting system to control their client calls. To manage effectively expenses for thousands of paid calls made each day by your employees through your enterprise VoIP network, you need your call-accounting solution.
About The Author:
Enzo F. Cesario is an online brand management specialist and co-founder of Brandsplat. We are
5 Ways to Save on IP Telephony with Call-Accounting Software
Learn how you can reduce your employee telephony costs with enterprise call-accounting software.
1. Limit Your Expenses for Paid Employee Calls
Call-accounting software receives call detail records (CDRs) from your IP PBX, processes these data and provides you with various reports that you can use to find out who spends the most on paid calls and why. With this information you can set up your call-accounting software to:
You can restrict calls to suspicious numbers, too.
2. Restrict Calls to Flagged Numbers
After you analyze your CDR reports, you can wish to eliminate calls to special countries, cities or certain phone numbers. Call-accounting software allows you to set such restrictions both for all users and for any user or user group individually.
You can also track calls to flagged phone numbers with immediate automatic notifications sent to an appropriate person in your organization when a user dials such number. Thus you will make your employees more responsible using corporate VoIP and save yourself from unnecessary expenses. (For example, this facility can help schools and colleges prevent false calls to emergency organizations.)
Another way to pay significantly less for phone communications is to limit employee private calls.
3. Stop Paying for Private Employee Conversations
If your CDR report analysis highlights unnecessary use of long-time/long-distance \”friends and family\” calls, you can limit these expenses by:
CDR report analysis can help you also detect peak periods and timely assume the necessary measures to improve both your employee productivity and customer satisfaction.
On the other hand, you can sharply decrease your telephone expenses by re-billing charges to appropriate users and user groups.
4. Allocate Call Costs to Appropriate Budgets and Save Time on Daily Accounting
If you use a shared telecom service in a hotel, a motel, an educational institution or a condominium, then you need an easy-to-use tool to allocate timely telecom costs to corresponding users and user groups.
For example, if you manage a hotel, you can use your call-accounting software to provide your quests with timely information about their phone conversations and re-bill them for their costs. Or, if you have to administrate a VoIP network of a university, you can use this software to set different usage rules/limits for students, lectures and staff.
Call allocation also saves time of your accounting staff, providing them with daily reports on expenses of each user/user group in a convenient form to process further.
If you consult your clients by phone, you can bill them for their conversations, too.
5. Bill Your Clients for Phone Consultations
If you are a lawyer, a government contractor, a psychologist or some other specialist, who consults his/her clients by phone, you may want to bill your clients for your phone calls. With CDR reports you can get complete information about your client calls (such as client phone number, date, time, length, cost) and send invoices to your clients for the corresponding amount of consultation.
Case Study: Call-Accounting Software for a Large Manufacturing Enterprise
Today’s of \”out-of-the-box\” software contains various call-accounting applications, however, larger enterprises may require a custom solution. For example, to cut employee communication costs at a large manufacturing enterprise and ease the management of a VoIP network of a few thousands of Cisco IP phones and dozens of Cisco CallManager servers, custom software was developed that provided:
to allocate timely phone costs to appropriate budgets,
to manage phone numbers and automatically update corporate address book,
to do phone inventory at all enterprise sites from a single working place.
This custom call accounting and VoIP management solution proved to significantly cut telecom and IP telephony management expenses.
Conclusion
As statistics show, an average enterprise spends about 3-4% of its annual total expenditure to telecom communications. You can use call-accounting software to
About The Author:
You can learn how to empower your enterprise with VoIP in the book, \”The Connected Enterprise\”, here http://bcs-it.com/books/connected-enterprise/ The free e-book, just as the article, was written by Alexander Anoshin, the CEO of BCS-IT, who specializes in VoIP solution development for enterprises.
Read more Articles written by Alexander Anoshin.
Cost Reduction for Business: How to Best Manage Your Costs
Companies have to use various forms of financial studies – estimates, budgets, forecasts, analyses, and evaluations – to report and control their costs.
Brainstorm Methods to Cutting Costs and Create a Plan
You must develop a solid cost reduction plan that will allow you to control your costs. In your cost reduction plan, you will establish your goals and explain your forecasts. This plan will help you manage your expectations and, similar to a business turnaround plan, is flexible should the circumstances warrant some alteration. Once you have come up with a strategy, you must figure out ways to reduce costs, increase market share, and gain an edge against your competitors.
Expense Reductions are Unavoidable
Good cost reduction requires you to do three things. First, you must increase your revenue faster than your expenses go up. Second, you must decrease your expenses while sustaining revenue. Finally, you company must improve its productivity.
You should review your vendor contracts and look at their competition in order to find potential savings with a new group. It is also wise to assess your equipment and look for other savings opportunities. A good business owner seeking optimal cost reduction will figure out how to reduce utilities expenses, telephone charges, waste programs, office supply expenses, and copying costs. As the company owner, you are the facilitator of cost reduction initiatives that will reduce your business’ expenses, and you must look at the benefits and costs of such potential reductions and more.
Companies sometimes use layoffs as a cost reduction measure; however, this strategy is often reactionary and flawed. When businesses have financial problems, they often scrutinize their finances closely and look to quickly cutting costs. Instead of laboring over one’s company’s finances and figuring out where the excess really lies, businesses all too often require job cuts in order to stabilize their finances. The fact is, layoffs have many consequences that can cause extraordinary long-term complications. Thus, it is often best for a company to explore other expense reductions first.
Utilize Technology to Grow Competitive
Effective cost reduction requires you to look at your business globally and flush out the financial issues that are draining your company of extra income. Even if your company is growing rapidly, you must not ignore excess expense issues; rather, you must adhere to your cost reduction plan even when times are good because the situation can change rapidly.
Due to the nature of the globalized world, businesses cannot afford to ignore the advances and necessities that technology affords. Amazingly enough, not all businesses utilize email, electronic transactions, and other features of the Internet and electronic communications. In doing so, they are cutting themselves short and restricting their own potential. A good cost reduction system will have a business owner take full advantage of the Internet and its time and cost savings resources.
A web presence is also a cost-effective way to increase visibility with customers and convert more leads into sales. Online marketing is one way to help a business remain competitive and financially stable.
About The Author:
Thayne Carper spent 4 years of college competing in student business plan competitions. He’s never won a business plan competition and was dropped from his college’s entrepreneurial program for lacking potential. Today, he is one of the youngest published experts on the topic of business turnarounds and cost reduction. Visit his website lower supply costs up to 30% for a copy of his report \”The Definitive Guide to Doubling Your Profits in less than 6 Months\” and learn how you can easily lower supply and service costs up to 30% without hiring a consultant. Learn more: http://www.ThayneCarper.com/
Read more of Thayne Carper’s articles.
Look Out For The Smoking Gun
In the legal world, there is a term called \”Smoking Gun\” which refers to that critical piece of information which makes it impossible for your opponent to win a court case.
It’s a fact, a piece of evidence or whatever which proves what you have to say beyond any seed of doubt.
And there are a lot of correlations between law and advertising because when you are selling via the printed word, your jury is your customer.
And you must do everything in your power to prove your case beyond any shadow of a doubt.
So what could be some examples of a \”smoking gun\” in the advertising world?
Well, let’s say I own a piece of property on the coast of Western Australia and I want to sell it. But I am having trouble getting the price I want.
Perhaps a \”smoking gun\” piece of information I could find is the fact property in coastal areas has gained 20% or 30% or 40% (or whatever) greater capital growth returns than properties anywhere else in the country.
Makes sense, right?
Of course, I have no idea if it is true.
But if I was the buyer, I’d find it pretty hard to ignore a fact like this.
What about if I was selling tyres? Well, this is a pretty easy one. If I owned a tyre shop, I would be looking for a piece of information about what percent of accidents happen from old tyres.
How about shoes?
If I was selling shoes, I would look for information about how the shoe affected other areas of the body. Looking into things like foot reflexology, and the interconnectedness between feet and overall health, feet and its effect on back pain, etc.
And if I could find that little gem of information, no longer am I purely selling shoes, I am selling an overall health solution. And people will pay for quality if you can prove that it’s going to make their overall health better.
Makes sense, doesn’t it?
So today, consider doing some research on these facts. Check out web sites such as the Sydney Morning Herald, Daily Telegraph, CNN, Highbeam Research and CNN and see what facts you can dig up about your industry which could be your \”Smoking Gun.\”
About The Author:
Scott Bywater is a direct response copywriter with extensive experience in B2B and B2C writing. Mr Bywater is the author of Cash-Flow Advertising and More Customers Made Easy. You can gain access to his copywriting and marketing tips via his entertaining and eye opening \”Copywriting Selling Secrets\” newsletter available at http://www.copywritingthatsells.com.au/
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How You Can Beat 97% Of The Pack
When I was seventeen I remember doing a program called Discovery.
I think I was the only teenager who paid for half the fee and begged and pleaded their parents to let them go.
Basically, it was a course which taught a lot of life skills from motivation to how to deal with conflict… kind of like an Anthony Robbins for teenagers.
Anyway, I remember them doing this exercise at the course where they talked about how when a plane flies from Sydney to New York, it is off course for about 97% of the flight.
But it always reaches its destination.
And there’s a very simple reason for this. The pilot knows where he is going. The pilot has a flight plan. And the pilot knows how to get back on track.
And if the pilot isn’t paying attention, the auto-pilot adjusts the plane automatically.
Pretty cool, huh.
And here’s the thing: when you are clear on your goals and where you are going, you have your own automatic pilot which keeps you on course.
For instance, if you’re a real estate agent and know you want to double your income by the end of the year and have that goal in mind, then you are unlikely to be pulled off course by…
NO, you’re going to be focused on where you want to go. And your unconscious mind is going to be working with you instead of against you, sort of like your own personal co-pilot.
So do yourself a favour and set some goals today.
And then break them down into…
It’s certainly worth doing.
Just take a look at this story I first heard from motivational speaker, Brian Tracy…
In 1953, researchers surveyed Yale’s graduating seniors to determine how many of them had specific, written goals for their future.
The answer: 3%.
Twenty years later, researchers polled the surviving members of the Class of 1953 – and found that the 3% with goals had accumulated more personal financial wealth than the other 97% of the class combined.
So make the decision to write down your goals today.
About The Author:
Scott Bywater is a direct mail copywriter and the author of Cash-Flow Advertising. To get access to his highly prized complimentary copy of ‘7 Ways To Get More Customers\” (valued at $29.95) and to join his controversial and insighful \”Copywriting Selling Secrets\” newsletter where you’ll uncover the truth about why most ads and sales letters don’t work (and how to make yours stand out from the rest) head on over to his web site at http://www.copywritingthatsells.com.au/
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Business Turnaround: Reorganize Your Company and Focus on Its Profitable Areas
After you have determined the root cause of your company’s problems, you must now reorganize to make your company profitable. All companies have strengths and weaknesses, and it would be wise to recognize which areas are assets to you and which need improvement.
Identify Assets and Liabilities
A good business turnaround plan would have you determine how your profitable core is composed and which products or services are the biggest money losers. A business turnaround requires you to focus on the good, as the products or services that are the foundation of your company should be maintained and given far more attention than your company’s weaker elements.
Once you have determined what products or services are money makers or money losers, you should use your best products or services as the foundation of your reorganized business – this is key for a business turnaround plan. This may not result in any significant changes; for example, if 90% of your business is profitable and the other 10% not, then eliminating the weaker elements will likely not fundamentally change the nature of your business.
However, if 20% of your business is profitable and the rest not, then this will be a serious reorganization that will likely change the very nature of your company. In this situation, you would have to discard inventory, facilities and perhaps even let go of people associated with the unprofitable components of your company. A good business turnaround plan requires that you focus on what produces positive cash flow and discard what doesn’t.
There is no economic reason to maintain the divisions of your company that do not generate positive capital. They are a drain on your resources and on the parts of your company that do make money. A business turnaround plan must include the changes necessary to make your company profitable, focus on what works, and discard or at least make significant alterations to the rest.
Take Costs Cutting Measures
Of course, there are other changes you can make for your business to become more profitable. Not only do you need to reorganize your business around its profitable core, but also you should look into how best to cut costs, which your business turnaround plan should discuss. Wages, supplies, inventory, and rent are the four biggest costs a company faces, and they understandably cut into a company’s profits. Regarding wages, it may be to your advantage to institute a wages freeze in order to save on costs.
You may have a fixed rate for supplies and other inventory; however, there may be a way to renegotiate those contracts to a lower rate or even begin looking for another supplier with lower costs. Finally, the rent you pay for a building can be negotiable should you realize that its simply too high, or above fair market value, or you can find another building in another location for a cheaper price.
Business turnaround plans only work if your company becomes profitable, and sometimes you have to cut your own costs rather than sell more product or services to make that happen. If you really want to increase your profit margins, then you must take all of these factors into consideration. After all, lower costs equal higher profits.
About The Author:
Thayne Carper spent 4 years of college competing in student business plan competitions. He’s never won a business plan competition and was dropped from his college’s entrepreneurial program for lacking potential. Today, he is one of the youngest published experts on the topic of business turnarounds and cost reduction. Visit his website lower supply costs up to 30% for a copy of his report \”The Definitive Guide to Doubling Your Profits in less than 6 Months\” and learn how you can easily lower supply and service costs up to 30% without hiring a consultant. Learn more: http://www.ThayneCarper.com/
Read more of Thayne Carper’s articles.
